FINAL BRAND REPORT

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Topshop: Brand History

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https://www.arcadiagroup.co.uk/brands/topshop https://issuu.com/fashionatchesteruni/docs/brand_report A global fashion and beauty destination that connects women with the new and the next in style and culture.  Originated from London- a city famed for fashion experimentation and culturally defining street style movements- but actually founded in 1964, originally called 'Peter Robinson's Top Shop' under the Sheffield branch of Peter Robinson. Topshop is the original champion of individuality. Their diversity is shown through trend-led clothing in a range of different sizes, tall, petite, maternity. They also offer an expansive, versatile denim and claim to sell a pair of jeans every 10 seconds.  Premium lines include Boutique; a contemporary and luxurious wardrobe and Topship Unique; the only collection designed by a high-street retailer to be shown on-schedule at London Fashion Week.  Topshop's many exclusive designer capsules have gain...
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Ethics

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https://goodonyou.eco/how-ethical-topshop/ https://www.slideshare.net/JessicaMoore10/complete-topshop-presentation How does the brand treat people, animals and the planet? Labour Rating   Back in 2007, Topshop was accused of using 'slave labour' to produce the Kate Moss range. At the time Arcadia were alleged to be using Third World Sweatshops where migrant workers worked 70 hours a week for 40p an hour.  Animal Welfare They have banned the use of Angora and fur in their products although they still do use leather and wool in their products all without an ounce of information about where they were sourced from. It is very difficult to calculate the welfare of the animals when everyone is unsure of where the materials actually come from. They could improve this by being more transparent about where the materials are coming from or just stop using animal products in their clothes completely.  Environmental Impact   Topshop have made a start...
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