Fashion Management and Marketing 1

Bibliography:  Shahid, S. (2018) What is Holly Willoughby's net worth and how much does she earn on This Morning? Hello Magazine, [Online Article] Available From:  https://www.hellomagazine.com/celebrities/2019011366423/holly-willoughby-net-worth-revealed/    [Accessed Date: 30th January 2019]. Arcadia. (ND) Topshop. [Online] Available From:  https://www.arcadiagroup.co.uk/brands/topshop   [Accessed Date: 13th January 2019].  Piper, L. (2017) Topshop Brand Report. [Online] Available From:  https://issuu.com/fashionatchesteruni/docs/brand_report   [Accessed Date: 9th January 2019].  Cameron, E. (2016) Topshop - Customer Profile - Demographics. February 5th 2016. Digital Publishing, [Blog]. Avialable From:  https://elliedigitalpublishing.blogspot.com/2016/02/topshop-customer-profile.html    [Accessed Date: 7th January 2019].  Bramley, EV. (2017) Why Topshop is falling out of fashion with...

Chosen Brand: Topshop Feedback: You have provided a simple overview of the purpose of the report, however, it would be beneficial to provide more detail to explain the reasoning behind why you have chosen Topshop and the key findings and conclusion that you have reached. You also need to provide recommendations for the brand once you have completed your report. Explain you primary and secondary methods in more detail providing some insight into both the primary and secondary methods.  Feedback: You have provided a good overview of the contents of the report however you must clearly explain the reasoning behind the study and the issues that you have identified. Provide evidence to support some of these issues including sustainability or the limited range of sizes. Please explain the research you have undertaken, you mention looking online, please provide details of these sources.  Feedback: Good initial Pestle to set out the polit...

>Unsustainable: be more specific  >Diversity, plus size - good - inclusivity: look closely at River Island  >Show plus size market has potential: find stuff to back it up (evidence) >Show all possible roots - divide up into subsections  >Change in characteristics of consumer - diversity inclusive  >Look at brands that have transitioned to plus size  >Look at diversity/inclusivity as a topic