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Topshop: Brand History
https://www.arcadiagroup.co.uk/brands/topshop https://issuu.com/fashionatchesteruni/docs/brand_report A global fashion and beauty destination that connects women with the new and the next in style and culture. Originated from London- a city famed for fashion experimentation and culturally defining street style movements- but actually founded in 1964, originally called 'Peter Robinson's Top Shop' under the Sheffield branch of Peter Robinson. Topshop is the original champion of individuality. Their diversity is shown through trend-led clothing in a range of different sizes, tall, petite, maternity. They also offer an expansive, versatile denim and claim to sell a pair of jeans every 10 seconds. Premium lines include Boutique; a contemporary and luxurious wardrobe and Topship Unique; the only collection designed by a high-street retailer to be shown on-schedule at London Fashion Week. Topshop's many exclusive designer capsules have gain...
Competitors
https://sites.google.com/site/topshopyellowgroup/competitors Topshop competes on a day to day basis with other fashion companies, as it is one that consists of competition with Mrs Selfridge, H&M, Debenhams and River Island. These stores are all described as trendy, fast fashion retail stores that have the same target consumers, Topshop's sales have reduced because of a lot of heavy competition which means thinking of new ways to reach a wider range of clients is key. Topshop and H&M target the same customers domestically and internationally, they are both competing with new brands and sales. Topshop is very well known for it's very 'indie' style fashion and being very particular with it's clothing so they stand out more than any other competitors. Internationally, Zara is another huge competitor for Topshop, it's their closest because they offer clothing/shoes/accessories at a higher price than H&M although it has been considered to be ...
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