Topshop: Brand History

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https://www.arcadiagroup.co.uk/brands/topshop
https://issuu.com/fashionatchesteruni/docs/brand_report

A global fashion and beauty destination that connects women with the new and the next in style and culture. 
Originated from London- a city famed for fashion experimentation and culturally defining street style movements- but actually founded in 1964, originally called 'Peter Robinson's Top Shop' under the Sheffield branch of Peter Robinson. Topshop is the original champion of individuality. Their diversity is shown through trend-led clothing in a range of different sizes, tall, petite, maternity. They also offer an expansive, versatile denim and claim to sell a pair of jeans every 10 seconds. 
Premium lines include Boutique; a contemporary and luxurious wardrobe and Topship Unique; the only collection designed by a high-street retailer to be shown on-schedule at London Fashion Week. 

Topshop's many exclusive designer capsules have gained global acclaim, particularly with collaboration with iconic supermodel Kate Moss and highly-regarded British designers J.W. Anderson, Christopher Kane and Jonathon Saunders etc. Looking ahead, Topshop recently launched future VOICES in partnership with The Business Of Fashion (BoF). 

Topshop spearheads progressive campaigns that successfully balance creativity with commerce and engaging consumer experiences, ensuring the brand retains it's position as a pioneering, ground-breaking, fashion brand. One of their highlights would be optimising live conversation with real-time sales using Twitter Live Trends and announcing the Topshop Beauty launch with Nick Knight's SHOWstudio Mirror Mirror installation. 

The brand offers a premium, complimentary personal shopping and styling service in many of the brands 620 stores and franchises located in over 40 countries. The iconic global flagship store on London's Oxford Street sees 400,000 customers visiting 100,000 square feet of retail space every week with an average of over 4.5 million weekly visits across mobile, tablet and desktop, 400 new product launches each week and shipping to 110 countries, Topshop.com brings an unparalleled shopping experience to customers, fans and followers. 

They launched a sustainable clothing line, Reclaim in 2012, and is a supporter of female causes highlighted through Fashion Targets Breast Cancer, The Lady Garden and Key to Freedom partnerships. 

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