FINAL BRAND REPORT

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Topshop's Best Design Collaborations

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1. Christopher Kane Obviously Christopher Kane is number 1 on the list, he is one of the most established British designers today. When he joined Topshop back in 2007, his brand was only a year old. His 2009 Topshop collection was definitely one of the most memorable.  2. Mary Katrantzou Everyone went wild for Mary's prints when she showed her first collection at London Fashion Week in 2008. Topshop also took note of how popular her designs were and brought her in to design three capsule collections, the biggest of which launched back in 2012 featuring dresses, trousers, T-shirts, blouses and skirts.  "It's very exciting to work with Topshop for our third range together. They've been so supportive of my work from the very beginning and this range will be the most ambitious one we've done and the most fun. My idea behind the collaboration was to design for the Topshop girl, a range that os as close to the aesthetic of my mainline a...
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Topshop: Brand History

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https://www.arcadiagroup.co.uk/brands/topshop https://issuu.com/fashionatchesteruni/docs/brand_report A global fashion and beauty destination that connects women with the new and the next in style and culture.  Originated from London- a city famed for fashion experimentation and culturally defining street style movements- but actually founded in 1964, originally called 'Peter Robinson's Top Shop' under the Sheffield branch of Peter Robinson. Topshop is the original champion of individuality. Their diversity is shown through trend-led clothing in a range of different sizes, tall, petite, maternity. They also offer an expansive, versatile denim and claim to sell a pair of jeans every 10 seconds.  Premium lines include Boutique; a contemporary and luxurious wardrobe and Topship Unique; the only collection designed by a high-street retailer to be shown on-schedule at London Fashion Week.  Topshop's many exclusive designer capsules have gain...
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3. Current Social Media/Influencer Marketing/Marketing Mix

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This moodbaord shows most of TopShops current advertising techniques, a lot of social media, a blog (linked on their website) collaborations with other brands and celebrities. One of their biggest known influencers is Cara Delevingne, she had her own collection with TopShop back in 2014 and modelled for the Kate Moss range back in 2007. Their window displays are always showing off the latest trends. Every year TopShop takes their newest collection to London Fashion Week which is obviously a very big advantage, a lot of other brands don't have that opportunity. Depending on which store you go in, a lot of them offer a personal shopping experience, professional staff work at the store to help customers pick out and put together new outfits for an average price. TopShop have offered student discount for as long as I can remember, it really does encourage people to shop there because it's not available at all highstreet brands. 
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