Effective Research Strategies

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  • Keep records of hard copy sources; pictures of books, magazines, journals etc. 
  • Digital; organise files, highlight passages that are relatable and will be helpful, copy and past URL addresses
  • APA Referencing- complete throughout, don't wait until the very end to reference!

SWOT
  • Strengths
  • Weaknesses 
  • Opportunities 
  • Threats 









PEST
  • Political 
  • Economic 
  • Social 
  • Technological 









4 P's
  • Product 
  • Price
  • Place
  • Promotion 








Micro Analysis
  • Demographics 
  • Economics  
  • Social and cultural
  • Political 
  • Technological 

 Brand Mapping

Prestige Price > Exclusivity > Affordability > Mass Market 

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Struggling brands change to improve...
  • Connect to the consumer
  • Advertising strategies 
  • Reputation 
  • How they connect to their consumers
  • History: sitting back on the past? Has something happened that has gone against them?
  • Brand currency 
Think about...
  • Where they were
  • Where they are now 
  • Where they could be in the future 














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