Structure & Content

-
+ Any written piece needs a clear beginning, middle and end+ 
-Critically what you write about needs to be logical. 
  • Title Page 
  • Contents Page 
  • Introduction 
  • Mid Section- key issues under discussion 
  • Conclusion 
  • Recommendations (research and findings)
  • Bibliography 
  • Appendices 
Title Page: Institution, title of piece, your name, BA (Hons)

Contents Page: Page numbers and what you can find on each of the pages

Introduction: A quick overview, all key points, just a flavour/brief explanation of what your research and findings may extract. 

Main Body:
2- Main Heading (Topshop) 
2.1- Research Findings
2.2- Initial Analysis 
2.3- Current Findings 

etc etc etc etc etc etc etc etc etc etc etc etc etc etc etc etc etc etc etc etc etc etc etc etc etc etc etc 

5- Conclusion 
6- Recommendations: What are they? What issues sit with the brand? What are they doing wrong? How can it be improved?
7- Bibliography: All long (full) referencing throughout the bibliography 
8- Appendices: Used to relate any information that connects to the context but not in the actual essay itself. e.g. Questionnaires, full quotes. Things that are important but not important enough to include in the main report. 

Things To Remember
  • Use an easy to read font
  • Paragraphs and punctuation, always check grammar and proof read everything! 
  • Add visuals and discuss/explain them 
  • Add quotes under key points for evidence (PEE) helpful to back up any claims 
  • Page numbers to help with referencing, so the reader can easily find exactly what they are looking for 
  • Reference as regular as possible to avoid plagiarism 
  • Long referencing in bibliography 
  • Be objective (not your subjective view)
  • Comparison running through the text; build your case/debate regarding the brands strengths and weaknesses, think about both sides of the argument 
  • Good balance of primary and secondary research (use physical aswell as the internet)


Comments

Post a Comment

Popular posts from this blog

Topshop's Best Design Collaborations

-
1. Christopher Kane Obviously Christopher Kane is number 1 on the list, he is one of the most established British designers today. When he joined Topshop back in 2007, his brand was only a year old. His 2009 Topshop collection was definitely one of the most memorable.  2. Mary Katrantzou Everyone went wild for Mary's prints when she showed her first collection at London Fashion Week in 2008. Topshop also took note of how popular her designs were and brought her in to design three capsule collections, the biggest of which launched back in 2012 featuring dresses, trousers, T-shirts, blouses and skirts.  "It's very exciting to work with Topshop for our third range together. They've been so supportive of my work from the very beginning and this range will be the most ambitious one we've done and the most fun. My idea behind the collaboration was to design for the Topshop girl, a range that os as close to the aesthetic of my mainline a...
Read more

Topshop: Brand History

-
https://www.arcadiagroup.co.uk/brands/topshop https://issuu.com/fashionatchesteruni/docs/brand_report A global fashion and beauty destination that connects women with the new and the next in style and culture.  Originated from London- a city famed for fashion experimentation and culturally defining street style movements- but actually founded in 1964, originally called 'Peter Robinson's Top Shop' under the Sheffield branch of Peter Robinson. Topshop is the original champion of individuality. Their diversity is shown through trend-led clothing in a range of different sizes, tall, petite, maternity. They also offer an expansive, versatile denim and claim to sell a pair of jeans every 10 seconds.  Premium lines include Boutique; a contemporary and luxurious wardrobe and Topship Unique; the only collection designed by a high-street retailer to be shown on-schedule at London Fashion Week.  Topshop's many exclusive designer capsules have gain...
Read more