Fashion Management and Marketing 1

Bibliography:  Shahid, S. (2018) What is Holly Willoughby's net worth and how much does she earn on This Morning? Hello Magazine, [Online Article] Available From:  https://www.hellomagazine.com/celebrities/2019011366423/holly-willoughby-net-worth-revealed/    [Accessed Date: 30th January 2019]. Arcadia. (ND) Topshop. [Online] Available From:  https://www.arcadiagroup.co.uk/brands/topshop   [Accessed Date: 13th January 2019].  Piper, L. (2017) Topshop Brand Report. [Online] Available From:  https://issuu.com/fashionatchesteruni/docs/brand_report   [Accessed Date: 9th January 2019].  Cameron, E. (2016) Topshop - Customer Profile - Demographics. February 5th 2016. Digital Publishing, [Blog]. Avialable From:  https://elliedigitalpublishing.blogspot.com/2016/02/topshop-customer-profile.html    [Accessed Date: 7th January 2019].  Bramley, EV. (2017) Why Topshop is falling out of fashion with...

@  TopShopPLUS: Bigger sizes, something available for all body types @ Be more consistent, sell the same collections in all stores not just a few, or don't sell them in store at all, have them as an online exclusive!  @ As well as stocking and selling other sustainable brands (Cow) make TopShop sustainable, it will result in a more positive reputation  @ Be more diverse with the models used: River Island is exactly that, be more like them! @ Bigger mannequins: There was a lot of people complaining because they are too skinny and it's not healthy for the consumers because they are questioning their body image @ 'Older' person range: As well as stocking for all sizes, stock for all ages, children, mothers etc.  @ Create a 'Homeware' range, bring consumers in even if it's not for clothing

Chosen Brand: Topshop Feedback: You have provided a simple overview of the purpose of the report, however, it would be beneficial to provide more detail to explain the reasoning behind why you have chosen Topshop and the key findings and conclusion that you have reached. You also need to provide recommendations for the brand once you have completed your report. Explain you primary and secondary methods in more detail providing some insight into both the primary and secondary methods.  Feedback: You have provided a good overview of the contents of the report however you must clearly explain the reasoning behind the study and the issues that you have identified. Provide evidence to support some of these issues including sustainability or the limited range of sizes. Please explain the research you have undertaken, you mention looking online, please provide details of these sources.  Feedback: Good initial Pestle to set out the polit...

Topshop has held shows at London Fashion Week since 2005, over the years, Topshop Unique has got bigger and bigger, it being the collection taken to LFW every year.  Owner of Topshop and retail billionaire Sir Philip Green usually sits in the front row for the shows although 2016/17 he swerved the show completely because of the negative news surrounding him at the time.  Last year it was decided that Topshop would be absent from the show for the first time since 2005. Despite it's absence, they continued to sponsor other shows with their show space in Covent Garden, including big names such as House of Holland and Nicola Formichettei's Nicopanda.  Apparently Topshop taking a sabbatical was no surprise to anyone, the brand was going through major change at the time.  Since launching their livestreams, everyone is able to get a front row view of the shows without even being there, they have been staged at some of the most iconic London show...

1. Christopher Kane Obviously Christopher Kane is number 1 on the list, he is one of the most established British designers today. When he joined Topshop back in 2007, his brand was only a year old. His 2009 Topshop collection was definitely one of the most memorable.  2. Mary Katrantzou Everyone went wild for Mary's prints when she showed her first collection at London Fashion Week in 2008. Topshop also took note of how popular her designs were and brought her in to design three capsule collections, the biggest of which launched back in 2012 featuring dresses, trousers, T-shirts, blouses and skirts.  "It's very exciting to work with Topshop for our third range together. They've been so supportive of my work from the very beginning and this range will be the most ambitious one we've done and the most fun. My idea behind the collaboration was to design for the Topshop girl, a range that os as close to the aesthetic of my mainline a...