1. Current Brand Market Position and Competitors

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I've made this moodboard to show who I believe are some of TopShops biggest competitors and examples of each brand. Obviously there are other stores that also compete within the fashion industry but I chose the ones I thought were most relevant currently. I also found a few quotes that I have taken from articles online of what other people have to say about the brand. "TopShop has become a little less distinctive" I believe is certainly true, Zara is the new TopShop only better and a bit different, theres things you would find in Zara that you wouldn't be able to get your hand on in TopShop (it would probably be cheaper too). 

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