2. Current Consumer Demographics

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Before making this moodboard I actually went onto TopShop's website to have a look at their latest trends and right there on the homepage were six different main clothing groups. I took is as their way of showing that they have something available for everyone, whether its gothic (Goth N Roll) or 100% floral and very out there (Maximalist). I noticed (along with every single person that can't actually shop in TopShop) that there is absolutely no plus size range available AT ALL, pretty much the only store I cant think of off the top of my head that don't stock for plus sized people which is obviously a very big disadvantage. From researching about the brands consumers I come to the conclusion that it's mostly students or the younger generation who shop there, their target market is actually everyone but mostly 16-30 year olds.

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