4. Proposed Brand Market Position and Competitors

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For the proposed brand market position moodboard I focused on TopShop being more consistent with clothing lines and having a bigger range available. They need to be more consistent If they are going to sell things in store, e.g. Ivy Park, House of CB. they need to make sure they have it available in ALL stores not just a select few, either that or just have it as an online exclusive. By having a homeware range, their competitors would still be the same, New Look, H&M, Zara but they would have an even chance on the market. Another problem TopShop faces is lack of sustainability whereas H&M produced a conscious collection made using only sustainable and recycled materials, encouraging people to buy them. 

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