5. Proposed Consumer Demographics

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My proposed Consumer Demographic moodboard is to show who could be buying from TopShop if they were to follow recommendations. Firstly, a plus size range would make such a big difference! That alone would open the brand to a much wider audience, there is currently a lot of controversy about TopShop and body image and it's giving them a bad reputation. As well as a plus size section, they could offer children's clothing and something for more mature consumers, Holly Willoughby for example, collaborations with people around her age. I thought that by maybe offering a 'homeware' and kids-wear range, it might pull the older consumers in, homeware is generally targeted at people who have their own houses, (those who are a bit older) I can't think of any other brand on the highstreet that don't have a bunch of homeware and children's products. 

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