7. Moodboard (crits)

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Because I chose Holly Willoughby, 37 as an example on my Proposed Consumer Demographics moodboard, it was suggested that I made a moodbaord for the kind of lifestyle she has. She's obviously very wealthy being a presenter, travelling and promoting products for certain brands on instagram. I used her as an example of someone a bit older that isn't really part of Topshop's main target market. She's also has children so it would make sense that for someone her age, if they do have kids they can go into a store and have the option to shop for themselves as well as their children. 

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