Brand Positioning Map

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My brand positioning map for TopShop currently. A lot of other brands are surrounding it because of how similar they are to each other. When making the map I focused mostly on the price range of the different brands, TopShop currently sitting quite highly priced but also high quality too. This shows that the products TopShop sell might be a little pricy (depending on what you buy) but they are worth the money because everything (mostly) is high quality. 

All brands on the map are incredibly popular and are all competitors of one another. If TopShop didn't sell all the brands they do (mostly online) I don't feel it would be as popular as it is right now. Although, H&M and Zara seem to be creeping up above it on the popularity scale and it's getting a bit overlooked, it is still a favoured brand, because it has been around for so long people don't seem as bothered about it as they used to be. 









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