Marketing & Brand Strategy Job Roles

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Content Marketing
Content Marketing requires a wide range of team members who specialize in the different areas of digital content strategy, development, execution and integration.

Content Marketing Manager 
  • Manages the 'Content Team' 
  • Overseas Marketing campaigns, working with strategists and planners
  • Works towards targets, leads and budgets 

Content Copywriter/Designer 
  • Writes a range of appropriate copy, being passed on to a Designer to artwork 

Content Marketing Specialist 
  • Carries out research to support marketing strategies, as well as feedbacking this back to the marketing team

Brand Manager
  • Ensure that a brand remains recognisable, up to date and exciting to customers. Brand managers plan ways to promote, and change the public perception of brands

Digital Brand Manager 
  • Ensures the 'digital' aspects of marketing within the brand, e.g. website reflect the right brand image and sit inline with marketing strategies 

Product Manager
  • Ensures that the right products are being sold, fitting in with the brand identity, whilst being on-trend and right for the brand demographic/consumer. Also allows for product related content to be created

Social Media Marketing Analyst 
  • Analyses Social Media performance across different platforms 

Social Media Marketing Coordinator/Planner
  • Works with the SMM Manager to co-ordinate content across brand and influencer accounts 

Social Media Marketing Manager 
  • Manages the Social Media Marketing team 
  • Overseas all content, planning and strategies 
  • Works towards seasonal/ on-going targets 


eCommerce

eCommerce Manager 
  • Oversees the eCommerce team, setting targets and that the team is working toward achieving company goals and targets 

Website Developer 
  • Works with the eCommerce Manager, Copywriter and Designer to design, build and maintain an on brand and up to date website 

Website/Email Designer | Copywriter 
  • Designs, or writes copy for, a range of website/email/advertising content 

eCommerce Analyst 
  • Analyses website performance, in relation to sales and engagement 

eCommerce Brand Manager 
  • Ensures the 'digital' aspects of marketing within the brand, e.g. website reflect the right brand image and sit inline with marketing strategies 

eCommerce/Product Manager
  • Ensures that the right products are being sold, fitting in with the brand identity, whilst being on-trend and right for the brand demographic/consumer
  • Also allows for content to be created with products sitting in-line with content and campaigns, for example

eCommerce Planner/Strategist 
  • Plans and forecasts relevant marketing strategies, in line with business needs and targets, whilst keeping on trend and true to brand

SEO Manager
  • Developing and implementing effective search engine optimization (SEO) strategies 
  • Coordinating content, design, social media, pay-per-click (PPC) marketign and other activities 


PR (Public Relations) and Events Management 

PR Manager 
  • Manages the PR and Events team, works towards company goals, and oversees budgets and planning

PR Assistant
  • Works with the PR Manager to co-ordinate press, media events, influencer bookings, etc

Event Director 
  • Oversees the running and execution of events 

Event Planner
  • Works with the PR Manager and Event Director to plan and strategize events in line with company plans, goals and targets 

Social Media Outreach Executive 
  • Reaches out to bloggers and brand ambassadors, building the brands consumer base and collaborations 
  • Works alongside the PR and Social Media teams 

Blog Manager
  • Oversees online blogs, working with and co-ordinating copywriters, designers and content creators


Market Research

Market Research Manager
  • Oversees the Market Research team, managing research budgets and directs on topics of research in line with business needs and plans

Market Research Lead
  • Works with the MR Director to plan and co-ordinate market research projects 
  • Leads on carrying out Market Research 

Market Research Assistant 
  • Assists with carrying out Market Research

Market Research Interviewer 
  • Market research interviewers spend their days interviewing potential customers about their views on a product of a brand 
  • Responsible for identifying target populations who would most likely buy a product and collect relevant qualitative and quantitive research

Research Analyst 
  • Analyses collected market research data, interpreting it in order to identify changes and forecast trends which can be implemented by and brand/company, for example


Advertising, Communication and Promotions

Graphic Designer 
  • Designs and creates a range of digital and print based artwork, communicating a specific message to a specific audience 

Copywriter
  • Writes a range of digital and print based content for the brand, based on their needs and plans

Art Director 
  • Art directors are responsible for the overall visual aspects and image, of an advertising or media campaign 

Photographer/Retoucher
  • Responsible for photographing and editing/retouching a range of content, events, campaigns, for example

Filmographer/Film Editor  
  • Responsible for filming and/or editing a range of video content including events and campaigns

Creative Director/Manager
  • Responsible for overseeing, planning and directing all creative aspects of the brand/business
  • Creates concepts and brand guidelines for brands/businesses 
  • Works closely with, and manages Art Directors, Designers, Writers, etc. 

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