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>Unsustainable: be more specific 

>Diversity, plus size - good - inclusivity: look closely at River Island 
>Show plus size market has potential: find stuff to back it up (evidence)
>Show all possible roots - divide up into subsections 
>Change in characteristics of consumer - diversity inclusive 
>Look at brands that have transitioned to plus size 
>Look at diversity/inclusivity as a topic 

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