Writing Styles

Factual Writing- States the facts of the case exactly as they are. 

Descriptive Writing- A detailed account of the characteristics of things. 

Explanatory Writing- Makes things clear and gives the reasons for them.

Discursive Writing- Investigates things by reasoning or making a reasoned examination.

Analytical Writing- Examines complex things to discover how they work.

Try to avoid phrases that add nothing to your meaning or could be replayed by one word. 

-due to the fact that- (Because)

-on a daily basis- (Daily)

-of a complex nature- (Complex)

-in a fashion studio situation- (In the studio)

Voice

Use passive or active words to avoid using the first person;

'we' not 'I'

-Passive (a concept was selected) or active (we selected a concept) 'An experiment was concluded' not 'I conducted an experiment' 

+Pick whichever sounds more natural and be consistent+

Tense

General rules of tenses:

• When reporting findings, use the past tense (you are reporting on something that has happened or, describing what you did or found out) e.g. "We built and tested a fashion runway"
• When you are reporting other peoples research, use present tense (you are relating something that is established knowledge or, describing things that were known before your project) e.g. "Summer clothes are multi-coloured"
• When discussing your findings, use the present tense, e.g. 'Smith (2015) argues that the precise dimensions of any clothing are not crucial. However, our research showed wide variations in results when the variable was altered even slightly. We conclude that the correct choice of dimensions is a significant factor in achieving success with these clothes."